Background -Saminah grew up in the 70’s, after her parents migrated from East Africa and Pakistan in the mid-’60s and settled in the North West of England.
Her earlier memories waking up to the church bells every Sunday and looking out to see the locals in their Sunday best, inside the house there was a certain hustle and bustle as everyone waiting for the BBC Asian programme ‘Nai Zindigi Naya Jeevan- (New Life) ‘ as a family to watch the latest news from ‘Home’ with live Asian artists in the studio performing incredible songs /music while enjoying the traditional breakfast of Halwa Puri and parathas.
Saminah was the Editor of a college magazine called The Voice, writing columns on women and the representation of the Asian/Muslim community.
Saminah broke into the media industry presenting from the age of 19 where Saminah interviewed Artists and bands for Manchester-based Sunset Radio. She landed her first job as a TV presenter on the Asian Cultural programme ‘Rhythm and Raag’ & ‘Network East ‘
Her passion for community work led her to work on various ground breaking community projects and developing art festivals hosting events with names such as Nusrat Fateh Ali khan in the early 90’s and roadshows.
Community consultancy and Advisory naturally became a huge part of the work Saminah produced.
to achieve nstitutions, and communities through partnership, access, and engagement that fosters belonging, enriches learning and development, enhances research, and creates equitable opportunities for all.
Media – Award-winning Presenter Saminah’s successful career began in media, as a presenter and producer for a number of independent commercial radio and television production companies.
Rapidly moving on to work for Nynex, Granada and Channel 4, time at the BBC led her to produce, research and present a range of current affairs programmes and the production and research of documentaries such as – Great British Islam BBC ONE, Divine Women, Channel 4 The Men with Many Wives & Rich Kids Go Skint.
Community – From developing projects to championing the empowerment agenda over the years, Saminah’s work with local communities, has extended to working with charities on a regional, national and international basis leading her to win an award for her contribution to working with charities.
Wider demand has seen the response of work that has addressed the development of cultural diversity, in developing research that locates challenges affecting South Asian women. Her passion of diversity and media representation has been successful.
Currently Saminah’s lived experience connects through heritage & diversity through her expertise & passion saminah helps support sectors & communities to achieve successful solutions in access and removing barriers which is highlighted through her professional work.
sAs a dedicated mother, Samina’s vision is always to inspire change and make a difference.
Let’s discuss how to develop and deliver your project.