Project Description
Jungle Book
Audience Development Consultant – Jungle Book
I developed the strategy for Oldham Coliseum for this production for families. On how to improve & bring new audiences to the venue. Part of the task I coordinated a consultation with 30 parents & children who were visiting the coliseum for the first time. I facilitated the consultation with head of marketing & asked key questions to feed into the wider consultation. through the process I advised on marketing assets & promoted the production. The success of the production from stats that were shared during evaluation was a staggering 44% of new audiences through the doors of the Coliseum & all the ‘coded’ offers that I promoted all sold out. Not only did I contribute to smash the productions targets I smashed it for the year!


“Samina has successfully worked with the BMHC over the last few years. In her capacity as Radio Manager, Samina was instrumental in securing a Ramadhan radio licence and the success of this helped to further secure the existing Heritage Radio licence. Using her fabulous networking expertise, Samina was able to pool together a team of around 70 volunteers for Radio Ramadhan. Samina has always demonstrated her integrity and personable skills whilst working at the BMHC and she used her passion and dedication to professionally train volunteers and put together schedules to ensure a variety of high quality programmes were broadcast; reflecting the diversity of our listeners.
Samina has also worked as a freelance coordinator and undertook the mammoth task of organising a 2 day annual Eid Festival. Samina ensured that the event was revenue generating as well as a wonderful fun packed opportunity for the community to come together and celebrate. Samina pays close attention to detail and always works within a timely manner and to deadlines. She used her charisma to build upon existing partnerships as well as develop new initiatives with organisations such as the Police, Ambulance Service and Red Cross. She organised a falcon show, calligraphy workshops, a roadshow and entertainment for children. The event was attended by more than 5000 people and was covered by local media including the BBC and the Manchester Evening News.
When the BMHC has been represented in the media, Samina has been called upon for her professional skills as mentor and media advisor for contributors. She has provided her invaluable expertise in the area of presentation skills, including positive visualisation and transmitting information with clarity and affirmation- Vice chair BMHC